[et_pb_section fb_built=”1″ _builder_version=”4.27.0″ _module_preset=”default” background_image=”https:\/\/sintra.eu\/wp-content\/uploads\/2024\/07\/Sintra-Digital-Business-partner-Shopify-giocatore-di-polo.jpg” custom_padding=”150px||150px||true|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”Sintra Digital Business partner Shopify, giocatore di polo” background_position=”top_center” sticky_enabled=”0″][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”22px” header_2_font=”|800|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”44px” header_5_font=”|800|||||||” header_5_text_color=”#ff5100″ header_5_font_size=”14px” width=”50%” width_tablet=”” width_phone=”” width_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Creating an omnichannel experience, integrating physical and digital presence<\/p>\n
[\/et_pb_text][et_pb_button button_url=”https:\/\/sintra.eu\/en\/contacts\/” button_text=”Tell us about your project” _builder_version=”4.25.2″ _module_preset=”default” custom_button=”on” button_use_icon=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” background_color=”#f0f0f0″ custom_padding=”10px||10px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
Fashion<\/p>\n
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Luxury clothing and accessories<\/p>\n
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La Martina wants to give its customers an omnichannel experience<\/p>\n
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Consulting analysis for ERP integration; online – offline integrations; product sheets and product listings<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/sintra.eu\/wp-content\/uploads\/2024\/07\/La-Martina-ecommerce-Shopify-Sintra-Digital-Business.jpg” title_text=”La Martina ecommerce Shopify Sintra Digital Business” align=”center” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”align-self:center;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
La Martina is an Argentine luxury brand, which since the beginning has provided technical material for polo teams, a noble sport, practiced mainly in England, India and in Argentina. The expertise of the maison was soon appreciated by fans of this game, so much so that many players asked the Argentine brand to replicate the accessories and clothing, including the historic polo, the official uniform of the teams and introduce it to the fashion market. It was thus that in 1985 ”La Martina” entered the world of high fashion, bringing all its expertise involved in the world of polo, to the market, with the iconic ”Polo Replica”, inspired by the historic shirt with the collar, 19-42 by La Martina. <\/p>\n
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The client approached Sintra with the aim of transforming its online presence to offer a unique shopping experience that would live up to the prestige of its physical stores. This transformation had to include the implementation of an omnichannel approach, ensuring consistency and continuity between online and offline channels. The choice fell on the Shopify platform, for its scalability and flexibility. The client also wanted to test this new experience on the Milan store and then extend it to its main eCommerce, thus planning a gradual and smooth transition to a complete omnichannel experience. <\/p>\n
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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/sintra.eu\/wp-content\/uploads\/2024\/07\/ecommerce-Shopify-La-Martina.jpg” title_text=”Shopify ecommerce La Martina” align=”center” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
WHAT WE DID<\/span><\/p>\n The client needed a unique and fluid shopping experience for its customers, allowing them to move easily between the digital and physical channels of the brand. For this reason, it was decided to opt for the solutions offered by Shopify, guarantor of a scalable and high-performance architecture, starting first from the physical store in Milan and then continuing with the rest of the company channels. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”solutions” _builder_version=”4.25.1″ _module_preset=”default” background_color=”#f0f0f0″ background_enable_image=”off” custom_padding=”|0px||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/sintra.eu\/wp-content\/uploads\/2024\/07\/Giocatori-di-polo-La-Martina-ecommerce-Shopify.jpg” title_text=”Polo Players La Martina ecommerce Shopify” align=”center” _builder_version=”4.27.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.0″ _module_preset=”default” text_line_height=”2em” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Thanks to our expertise in developing omnichannel projects<\/a>, we translated the requirements and functionalities of the retail point of sale into effective digital features, ensuring an integrated user experience between online and offline. The project presented particularly challenging elements, in particular: <\/p>\n <\/p>\nImplementing an omnichannel approach, ensuring consistency and continuity between online and offline channels<\/h2>\n
A challenging project: creating an omnichannel experience<\/span><\/h2>\n