{"id":9085,"date":"2024-06-14T11:49:08","date_gmt":"2024-06-14T09:49:08","guid":{"rendered":"https:\/\/sintra.eu\/project\/conforama\/"},"modified":"2024-08-21T12:12:58","modified_gmt":"2024-08-21T10:12:58","slug":"conforama","status":"publish","type":"project","link":"https:\/\/old.sintra.eu\/en\/project\/conforama\/","title":{"rendered":"Conforama"},"content":{"rendered":"\n[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_image=&#8221;https:\/\/sintra.eu\/wp-content\/uploads\/2024\/06\/Divani-verdi-Pimcore-Partner.jpg&#8221; custom_padding=&#8221;150px||150px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#FFFFFF&#8221; text_font_size=&#8221;22px&#8221; header_2_font=&#8221;|800|||||||&#8221; header_2_text_color=&#8221;#FFFFFF&#8221; header_2_font_size=&#8221;44px&#8221; header_5_font=&#8221;|800|||||||&#8221; header_5_text_color=&#8221;#ff5100&#8243; header_5_font_size=&#8221;14px&#8221; width=&#8221;50%&#8221; width_tablet=&#8221;&#8221; width_phone=&#8221;&#8221; width_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221;]<h2>Conforama<\/h2> Design of the Pim (Product Information Management) with Pimcore and integration with their Magento e-commerce and AS\/400 management system[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/sintra.eu\/en\/contacts\/&#8221; button_text=&#8221;Tell us about your project&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_button=&#8221;on&#8221; button_use_icon=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f0f0f0&#8243; custom_padding=&#8221;10px||10px||true|false&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<h4><strong>Sector<\/strong><\/h4>\n<p>Furniture<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<h4><strong>Activity<\/strong><\/h4>\n<p>Production and sale of furniture<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<h4><strong>Need<\/strong><\/h4>\n<p>Improve and simplify the management of product information across all internal company platforms<\/p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<h4><strong>Highlights<\/strong><\/h4>\n<p>Functional and Technical Analysis, Pim platform development, integration with e-commerce and management and tests to validate the work<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sintra.eu\/wp-content\/uploads\/2024\/06\/Divano-Conforama-Product-Information-Management.jpg&#8221; title_text=&#8221;Conforama Sofa Product Information Management&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;align-self:center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<h2>Who is Conforama?<\/h2>\n<p>Conforama Italia Spa is a large furniture chain, with 21 stores located throughout Italy, over 300,000 square meters of exhibition space, an online store always available and 1,500 employees and collaborators.<\/p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f0f0f0&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; make_equal=&#8221;on&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;align-self:center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;2em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<h2>Pim platform development with Pimcore and integration with Magento management and e-commerce<\/h2>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; custom_css_main_element=&#8221;align-self:center;&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;2em&#8221; width_tablet=&#8221;50%&#8221; width_phone=&#8221;50%&#8221; width_last_edited=&#8221;off|desktop&#8221; global_colors_info=&#8221;{}&#8221;]<h2>Project Brief<\/h2> Since the old Pim system in use by the company no longer met the current needs of the brand, the company expressed the need to simplify and improve the way in which product information is managed, making it more accurate and consistent across all sales channels. [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sintra.eu\/wp-content\/uploads\/2024\/06\/Pimcore-per-ecommerce-Conforama-vendita-arredi.jpg&#8221; title_text=&#8221;Pimcore for ecommerce Conforama furniture sales&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;]<span class=\"titoletto\">WHAT WE DID<\/span>\n\n<h2>A simple and coordinated Pimcore platform to facilitate business work and improve its management<\/h2> After a careful and thorough Functional and Technical analysis, Sintra guided Conforama in a project to replace their PIM system with Pimcore, integrating it with their AS\/400 management system and the new Magento e-commerce, creating a high-performance digital ecosystem that helped the brand improve its online strategies.[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;solutions&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#f0f0f0&#8243; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;|0px||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sintra.eu\/wp-content\/uploads\/2024\/06\/Arredamento-salotto-Pimcore-Sintra-Digital-Business.jpg&#8221; title_text=&#8221;Pimcore Sintra Digital Business Living Room Furniture&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_line_height=&#8221;2em&#8221; global_colors_info=&#8221;{}&#8221;]<h2>A challenging project: <span style=\"color: #ff5100;\">Pim development with Pimcore and integration with Magento ecommerce and AS\/400 management system <\/span><\/h2>\n<p>The project started with an analysis of Conforama&#8217;s requirements, both functional and technical, and then proceeded with the development of the <a href=\"https:\/\/sintra.eu\/en\/suite-omnichannel-hub\/soh-pim-and-dam-module\/\" title=\"PIM ( Product Information Management)\">PIM (Product Information Management)<\/a> architecture, replacing Chalco, for the correct management of product records and related digital assets, and then integrated everything with the AS\/440 management system via FTP and the Magento e-commerce, recently used by the company, with JSON:<\/p>\n<p><\/p>\n<ul>\n<li>Technical and Functional Analysis<\/li>\n<li>Pim Development with <a href=\"https:\/\/sintra.eu\/en\/pimcore\/\" title=\"Pimcore\">Pimcore <\/a><\/li>\n<li>Integration with AS\/400 management system<\/li>\n<li>Magento ecommerce integration<\/li>\n<li>Testing and validation of the integrated solution<\/li>\n<\/ul>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; header_2_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<h2>Want to see what we did for Conforama?<\/h2>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.conforama.it\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Visit the Conforama website&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; module_id=&#8221;solutions&#8221; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_enable_color=&#8221;off&#8221; background_enable_image=&#8221;off&#8221; custom_padding=&#8221;|0px||||&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_row _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_font_size=&#8221;18px&#8221; text_line_height=&#8221;2em&#8221; header_2_text_align=&#8221;center&#8221; global_colors_info=&#8221;{}&#8221;]<h2>Sintra&#8217;s response to Conforama&#8217;s needs<\/h2>[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_4,1_4,1_4,1_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; locked=&#8221;off&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_font_size=&#8221;72px&#8221; link_option_url=&#8221;https:\/\/sintra.eu\/en\/integrated-ecommerce-development\/&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"color: #ff5100;\">01.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;https:\/\/sintra.eu\/en\/integrated-ecommerce-development\/&#8221; global_colors_info=&#8221;{}&#8221;]<h3>Technical and Functional Analysis<\/h3> Identification of all the processes to be implemented to obtain a quality and high-performance project[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_font_size=&#8221;72px&#8221; link_option_url=&#8221;https:\/\/sintra.eu\/en\/integrated-ecommerce-development\/&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"color: #ff5100;\">02.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;https:\/\/sintra.eu\/en\/integrated-ecommerce-development\/&#8221; global_colors_info=&#8221;{}&#8221;]<h3>Pim platform development with Pimcore<\/h3> We have developed with Pimcore a Pim system for the correct management of the product catalogue and the related personal data and sales specifications [\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_font_size=&#8221;72px&#8221; link_option_url=&#8221;https:\/\/sintra.eu\/en\/integrated-ecommerce-development\/&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"color: #ff5100;\">03.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;https:\/\/sintra.eu\/en\/integrated-ecommerce-development\/&#8221; global_colors_info=&#8221;{}&#8221;]<h3>Magento ecommerce and AS\/400 management integration<\/h3> To ensure that Conforama has an updated and orderly digital ecosystem, we have integrated the Pim solution with e-commerce and management, improving data management.[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|700|||||||&#8221; text_font_size=&#8221;72px&#8221; link_option_url=&#8221;https:\/\/sintra.eu\/en\/integrated-ecommerce-development\/&#8221; global_colors_info=&#8221;{}&#8221;]<p><span style=\"color: #ff5100;\">04.<\/span><\/p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; link_option_url=&#8221;https:\/\/sintra.eu\/en\/integrated-ecommerce-development\/&#8221; global_colors_info=&#8221;{}&#8221;]<h3>Project Testing and Validation<\/h3> As always we have verified that everything has been done in the correct manner to guarantee the customer the quality that differentiates the Sintra world [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=&#8221;1_2,1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sintra.eu\/wp-content\/uploads\/2024\/06\/Nuove-aperture-Conforama-Pimcore.jpg&#8221; title_text=&#8221;New openings Conforama Pimcore&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_image src=&#8221;https:\/\/sintra.eu\/wp-content\/uploads\/2024\/06\/Conforama-Product-information-Pimcore.jpg&#8221; title_text=&#8221;Conforama Product information Pimcore&#8221; align=&#8221;center&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; background_color=&#8221;#222222&#8243; global_colors_info=&#8221;{}&#8221; global_module=&#8221;6158&#8243; saved_tabs=&#8221;all&#8221;][et_pb_row _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_text _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; 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Conforama?<\/h2> Our collaborative and flexible approach allows us to meet the specific needs of our clients.[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/sintra.eu\/en\/contacts\/&#8221; button_text=&#8221;Tell us about your project&#8221; _builder_version=&#8221;4.25.2&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_button][\/et_pb_column][et_pb_column type=&#8221;1_2&#8243; _builder_version=&#8221;4.25.1&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221;][\/et_pb_column][\/et_pb_row][\/et_pb_section]\n","protected":false},"excerpt":{"rendered":"<p>Conforama PIM development with 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