[et_pb_section fb_built=”1″ _builder_version=”4.26.0″ _module_preset=”default” background_image=”https:\/\/sintra.eu\/wp-content\/uploads\/2024\/07\/Sintra-SOH-Velasca.jpg” custom_padding=”150px||150px||true|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” title_text=”Sintra SOH, Velasca” sticky_enabled=”0″][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”22px” header_2_font=”|800|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”44px” header_5_font=”|800|||||||” header_5_text_color=”#ff5100″ header_5_font_size=”14px” width=”50%” width_tablet=”” width_phone=”” width_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Omnichannel Process Design and Architecture<\/p>\n
[\/et_pb_text][et_pb_button button_url=”https:\/\/sintra.eu\/en\/contacts\/” button_text=”Tell us about your project” _builder_version=”4.25.2″ _module_preset=”default” custom_button=”on” button_use_icon=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” background_color=”#f0f0f0″ custom_padding=”10px||10px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
Fashion<\/p>\n
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Handcrafted shoe production <\/p>\n
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Creating an omnichannel business structure<\/p>\n
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Mapping with workshops, omnichannel process design, software selection<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/sintra.eu\/wp-content\/uploads\/2024\/07\/Sintra-Digital-Business-Velasca.jpg” title_text=”Sintra Digital Business – Velasca” align=”center” _builder_version=”4.26.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”align-self:center;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Velasca is a classic clothing brand, born in 2013, based on a very short supply chain, from the craftsman directly to the end customer, selling exclusively online. In this way Velasca manages to sell very high quality garments at a reasonable price, increasing turnover but above all the satisfaction and trust of customers, who find the balance between price and quality perfect. Velasca offers very elegant lines but above all entirely made in Italy, in the Marche, one of the most competent artisan centers in Italy and Europe. To date, the brand has evolved and has also created a physical commercial network, closely interconnected with the online business, which has allowed it to expand into the women’s sector with the presentation of the first women’s lines in 2021. <\/p>\n
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[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” custom_css_main_element=”align-self:center;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_line_height=”2em” width_tablet=”50%” width_phone=”50%” width_last_edited=”off|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Velasca was born in 2013, with an exclusively digital presence, consolidating their online business until the opening of the first physical stores. It is at this moment that Velasca turns to Sintra to proceed with the creation of omnichannel integrations, or the creation of processes closely interconnected between online and offline. <\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/sintra.eu\/wp-content\/uploads\/2024\/07\/Screenshot-143.jpg” title_text=”Screenshot (143)” align=”center” _builder_version=”4.26.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
WHAT WE DID<\/span><\/p>\n Sintra created a workshop for Velasca, looking for the best omnichannel solutions to offer to the Milanese brand. Sintra analyzed the different options, such as online ordering and in-store pickup, creating omnichannel processes focused on the customer journey in order to obtain a highly engaging interaction between brand and customers. <\/p>\n [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”solutions” _builder_version=”4.25.1″ _module_preset=”default” background_color=”#f0f0f0″ background_enable_image=”off” custom_padding=”|0px||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/sintra.eu\/wp-content\/uploads\/2024\/07\/Sintra-Soluzioni-omnicanaliVelasca.jpg” title_text=”Sintra Omnichannel Solutions,Velasca” align=”center” _builder_version=”4.26.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_line_height=”2em” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n The intent expressed by the client was to create an omnichannel network<\/strong> to achieve a high-performance business both online and offline.<\/p>\n The project presented interesting elements to take into consideration, in particular:<\/p>\n <\/p>\nSintra has created a workshop for Velasca, to find different omnichannel solutions<\/h2>\n
A challenging project: workshop definition for an omnichannel brand<\/span><\/h2>\n