{"id":9159,"date":"2024-07-16T23:07:30","date_gmt":"2024-07-16T21:07:30","guid":{"rendered":"https:\/\/sintra.eu\/project\/semicouture\/"},"modified":"2024-08-25T22:53:04","modified_gmt":"2024-08-25T20:53:04","slug":"semicouture","status":"publish","type":"project","link":"https:\/\/old.sintra.eu\/en\/project\/semicouture\/","title":{"rendered":"Semicouture"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.26.0″ _module_preset=”default” background_image=”https:\/\/sintra.eu\/wp-content\/uploads\/2024\/07\/Vetrina-e-manichini-AI-Sintra-Digital-Business-ecommerce-Shopify.jpg” custom_padding=”150px||150px||true|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” alt=”Vetrina e manichini AI Sintra Digital Business ecommerce Shopify” title_text=”Vetrina e manichini AI Sintra Digital Business ecommerce Shopify” sticky_enabled=”0″][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_text_color=”#FFFFFF” text_font_size=”22px” header_2_font=”|800|||||||” header_2_text_color=”#FFFFFF” header_2_font_size=”44px” header_5_font=”|800|||||||” header_5_text_color=”#ff5100″ header_5_font_size=”14px” width=”50%” width_tablet=”” width_phone=”” width_last_edited=”on|phone” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Semicouture – Shopify ecommerce<\/h2>\n

Replatforming of ecommerce on Shopify, making the solution leaner and more efficient, with autonomous content management<\/p>\n

[\/et_pb_text][et_pb_button button_url=”https:\/\/sintra.eu\/en\/contacts\/” button_text=”Tell us about your project” _builder_version=”4.25.2″ _module_preset=”default” custom_button=”on” button_use_icon=”off” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” background_color=”#f0f0f0″ custom_padding=”10px||10px||true|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_4,1_4,1_4,1_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Sector<\/strong><\/h4>\n

Fashion<\/p>\n

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Activity<\/strong><\/h4>\n

Clothing<\/p>\n

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Need<\/strong><\/h4>\n

Semicouture needed to have more autonomy in managing content, banners and general e-commerce experience, as well as centralized management of data on products, orders and returns of Abraham Industries brands.<\/p>\n

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Highlights<\/strong><\/h4>\n

The restyling and replatforming of the ecommerce on Shopify has been carried out, as well as the integration with the O2O and OMS modules of the Omnichannel Hub Suite, in order to facilitate the integrated management of products, returns and orders with the other three brands of Abraham Industries.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/sintra.eu\/wp-content\/uploads\/2024\/07\/Borsa-Semicouture-ecommerce-Shopify-Sintra-Digital-Business.jpg” title_text=”Borsa Semicouture ecommerce Shopify Sintra Digital Business” align=”center” _builder_version=”4.26.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.2″ _module_preset=”default” custom_css_main_element=”align-self:center;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Who is Semicouture?<\/h2>\n

Semicouture is a women’s fashion brand, part of the Abraham Industries group, which bases all its creations on a bold, pop and urban style for women who know what they want and who always face life with a smile.<\/p>\n

Always a brand appreciated also by the youngest with colorful, cheerful and… sometimes imperfect garments.<\/p>\n

The name Semicouture in fact anticipates the concept that promotes the valorization of the beauty of imperfections, transforming them into points of strength and distinction.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” background_color=”#f0f0f0″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ make_equal=”on” _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” custom_css_main_element=”align-self:center;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_line_height=”2em” width_tablet=”50%” width_phone=”50%” width_last_edited=”off|desktop” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

Shopify ecommerce, guarantor of the best digital performances<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” custom_css_main_element=”align-self:center;” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” text_line_height=”2em” width_tablet=”50%” width_phone=”50%” width_last_edited=”off|desktop” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

Project Brief<\/h2>\n

Semicouture, a brand of Abraham Industries, blends sartorial tradition with an irreverent pop vision. It turned to Sintra to migrate its eCommerce to Shopify. The choice fell on this platform because the client expressed the need to gain greater control and autonomy in managing the front-end part of the site. This decision is part of a larger project with Abraham Industries, which involves four distinct brands, each with its own Shopify<\/strong>. However, the technical management is unified through a single system, ensuring consistency and simplifying administration. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/sintra.eu\/wp-content\/uploads\/2024\/07\/Semicouture-interfaccia-ecommerce-Shopify.jpg” title_text=”Semicouture Shopify ecommerce interface” align=”center” _builder_version=”4.26.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n

WHAT WE DID<\/span><\/p>\n

Shopify ecommerce replatforming and integration with O2O and OMS modules<\/h2>\n

Greater performance and management autonomy to allow customization of the front end and a leaner and faster working method: these are the requests of the customer who was able to satisfy his needs thanks to a fully integrated management of the product catalog of all three brands of the Abraham group, facilitating operations. The e-commerce is also integrated with the OMS (Order Management System) and O2O (Online to Offline) modules of SOH (Suite Omnichannel Hub), a Sintra product created specifically for the development of omnichannel retail. <\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_id=”solutions” _builder_version=”4.25.1″ _module_preset=”default” background_color=”#f0f0f0″ background_enable_image=”off” custom_padding=”|0px||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/sintra.eu\/wp-content\/uploads\/2024\/06\/Arredamento-salotto-Pimcore-Sintra-Digital-Business.jpg” title_text=”Pimcore Sintra Digital Business Living Room Furniture” align=”center” _builder_version=”4.25.2″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.26.0″ _module_preset=”default” text_line_height=”2em” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n

A challenging project: improved performance and more autonomous and streamlined management of digital commerce<\/span> <\/h2>\n

Thanks to our expertise in Shopify ecommerce development, we have restyling and replatforming the Semicouture online store on the Canadian platform, integrating it with the ”Order Management System<\/a>” and ”Online to Offline<\/a>” modules of Sintra’s Omnichannel Hub Suite. All this has guaranteed optimized and improved performances, aimed at increasing user conversions. Furthermore, having a Shopify ecommerce<\/a> allows for a more autonomous and personalized management of the site’s front end, which integrated with the digital platforms of Abraham’s other brands allows for a more coordinated and intuitive administration of operational activities: <\/p>\n

 <\/p>\n